
The Ashley Madison leak has been devastating for the site’s customers, but the reputation of the company’s owner isn’t faring much better.
Leaked files from last week’s Ashley Madison dump reveal plans by Avid Life Media (ALM), the site’s parent company, to launch an app that allows men to rate each other’s wives, the Daily Dot has discovered.
The app, which was going to be called “What’s Your Wife Worth,” also appears to attach a dollar amount to the women based on a their rating. Its design seems similar to other apps that enable users to rate images of women and men based on looks.
In a June 2013 email, Noel Biderman, ALM’s chief executive, offered some feedback on the app’s development. “Choice should be ‘post your wife’ and ‘bid on someone’s wife,’” he wrote, adding: “I am not sure we should be asking for real names—rather usernames.”
In a follow up email, Brian Offenheim, ALM’s vice president of creative and design, submited a mock-up of the app’s sign up page.
“This is really good,” Biderman replied.
The app was apparently never completed. Biderman asked “what ever happened to our app?” in a February 2014 email. A colleague replied that the app was “horribly developed.” An installation file for the incomplete Android application is attached to the email.More than 197,000 emails from Biderman’s inbox were leaked by the hackers known only as Impact Team last Friday. The dump followed the release of personal information on more than 33 million Ashley Madison accounts.
ALM has not responded to multiple requests for comment about the leaked emails.
The company has offered a $380,000 reward for any information leading to an arrest of the hackers.
Jamie Woodruff contributed reporting to this article.
Photo via arbron/Flickr (CC BY 2.0) | Remix by Fernando Alfonso III
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![(NEWSER) – A human behavior that's often contagious may provide a simple clue to whether a person is a psychopath, researchers from Baylor University have discovered, per Smithsonian. A study published in the Personality and Individual Differences journal finds that individuals with psychopathic traits—including coldheartedness, self-centered impulsivity, and "fearless dominance," per a press release—are less likely to "catch" a yawn from other people, an action that has suggested empathy and emotional connections with other people in past studies, Smithsonian explains. "I thought, 'If it's true that yawning is related to empathy, I'll bet that psychopaths yawn a lot less.' So I put it to the test," the study's lead author, Brian Rundle, says in the release. How he tested his hypothesis: After administering a psychological test to 135 students to see how they placed on the psychopath spectrum, his team applied electrodes to the subjects and placed them in front of computer screens that showed short clips of faces that were yawning, laughing, and neutral. The electrodes measured muscle and nerve reactions, plus how frequently subjects yawned. Researchers found the less empathy subjects had demonstrated on the test, the less likely they yawned. That doesn't mean if you don't catch a yawn, you're a psychopath, Rundle says. "The take-home lesson is not that if you yawn and someone else doesn't, the other person is a psychopath," he says in the release. "A lot of people didn't yawn, and we know that we're not very likely to yawn in response to a stranger we don't have empathetic connections with. … This is [just] a good starting point to ask more questions." (Yawning also gets less contagious as we age.)](https://theuglyorange.com/wp-content/uploads/2015/08/sleepyputin_afp_650_1.jpg?w=625&h=385)
![A drone pilot taking a look at a giant wind turbine was startled to find a man sunbathing on the top of it. Kevin Miller flew the drone all the way up the 200ft turbine to find the mystery man flat on his back catching some rays. Woken from his nap by the noise of the drone, he sits up, gives a wave, and looks rather nonplussed as the drone moves in further for a good look. The bearded adventurer seemed entirely unconcerned about being unbelievably high in the sky without any safety equipment. Kevin, from San Diego, California, took the images when he was on holiday in Rhode Island on the other side of the country. He assumes the man, possibly an engineer, climbed the rung ladder inside the support column to nab the best sunbathing spot in town. Kevin, 49, said: "I thought this was my chance to get up close to capture what is usually tough to access. So I decided to drive up to get a super close video while [the turbine] was not in operation. "When I reached the bottom, I noticed that the maintenance door was open and thought someone was up inside doing repairs. "The guy must have been napping because he did not notice the drone for 5-10 seconds, but once he heard it he sat up to take a look. "At that point I decided to take a closer look by moving closer to say hi. Once I got closer I moved the drone side to side to say hello and he motioned back to the drone. It was a cool interaction between us. "Upon landing he saw me bring the drone down and was leaning over the edge. I looked up and wave to him and he waved back."](https://theuglyorange.com/wp-content/uploads/2015/08/drone.jpg?w=625)