What do you get the woman who has everything? A Times Square billboard featuring her own face, of course.
Atlanta-based model Moriah Mills says she was left stunned when her “sugar daddy” gifted her the gigantic digital display for her 28th birthday last month.

“Seeing my face up there in bright lights was the most thrilling thing,” Mills said of the 100-by-80 foot billboard, which was set up on the corner of West 48th Street from Oct. 11 to Oct. 17.
“I looked stunning…It made me feel like a star and it’s totally what I deserve.”
Times Square pedestrians certainly copped an eyeful of Mills, as the billboard photo featured the model showing off her ample cleavage in a skimpy crop top.
Mills did not divulge how much the extravagant birthday gift cost, but industry outlet Indeed claims a rotating Times Square billboard can cost upwards of $22,000 for two weeks.
“He’s not a boyfriend in the traditional sense but someone who I treat amazing and he treats me great in return.” The billboard isn’t the only extravagant present that the man has given Mills. “I’m so lucky, he gives me cash and other nice gifts all the time,” she explained. “He’ll often fly me out for dinner wherever he is working and we always stay in touch through text.” “I give him my time and genuine affection, he doesn’t ask for anything and sometimes I feel bad but he tells me he’s there to spoil me only and make me feel like a princess,” the model added. Mills certainly isn’t short of money herself, recently revealing she makes a whopping $300,000 a month on OnlyFans.
Here I am working a regular ass job, trying to blog more to try to shift career to something i can do online and i have my pops bending my ear constantly about how I really need to look into investing in real estate. Thats all he talks about. “Buy this and you calculate the mortgage and something something 4%. You make the renters finance your mortgage. House values double in 20 years blah blah blah.” You ask him, he wants me to invest in real estate. I ask a stock guy, he tells me I should do Stocks. Ask a crypto guy, they’re gonna tell me go crypto. But here’s the thing, no matter what we’re all gonna be chumps unless you’re a banging Onlyfans model. Incels might despise her but id imagine there has to be a finance incel out there that realize she has a pretty sweet deal from a business stand point. All the flights paid for. Extravagant dinners paid for. Bringing in 300k a month! And now the precedent has been set where they don’t need to pay for advertising. I’m trying to save up enough money to buy a house, rent it out so renters can help finance a mortgage a thousand bucks at a time over 20 years, and this lady just got a guy to drop 20k to promote her in one of the most densely populated areas in America known for advertising.
I understand flying a girl out to provide affection and comfort. I even get wanting to spoil a girl a bit financially. At some point, though, I would let them handle their business side or handle their own personal assets. Now, though, if I’m viewing the landscape of business and success and if I’ve gotten compliments all my life about my looks, there’s no reason not to push for more. A billboard to advertise you was one thing. It wouldn’t shock me if we get a story in another 5 years of an OnlyFans model who has a sugar daddy that gifted her like a percentage in commercial real estate. “Oh my god baby, that’s so sweet of you to give me a mutual fund account!” “Hey sugar daddy, you know the Etherium coins you gave me? We’ll they’ve tripled in value!” “Whats that honey? You want to fly me out to celebrate your business going public and you’re gonna give me a few shares from the IPO? I’d love to do that for you babe.” What a life.