(NEWSER) – You’d think our pumpkin latte obsession would have to be pretty bad to warrant a study on their sales, but it turns out most of us like a taste only about once every season. Market research firm NPD Group reviewed fall and winter receipts from some 35,000 diners last year to find 72% of people who indulged in a pumpkin latte did so only once; 20% bought two, while 8% bought three or more, reports the Chicago Tribune. You might be surprised given that pumpkin flavor appears in everything from yogurt to beer and at places like Dunkin’ Donuts and McDonald’s. But it turns out the real perk to having a pumpkin drink on the menu is that it brings in new customers who keep coming back. Still, it doesn’t hurt that those who do buy the limited-edition drink spend more than those who avoid it: Pumpkin latte buyers paid out $7.81 on average, compared to $6.67 for other consumers. People who bought another seasonal beverage, the white mocha, spent even more: $8.37 on average as opposed to $6.84 for buyers who purchased something else. The higher tallies tended to involve food purchases, notes NPD Group. “We do see more chains trying to drive visits with these special limited-time offers,” says Warren Solochek of NPD Group. “It gives chains a chance to talk about themselves.” While the study focused on beverages, Solochek notes seasonal food items, like the McRib at McDonald’s, likely enjoy similar success. While the short offer period limits how many times consumers will actually get a taste, “one thing the McRib does is generate a ton of positive press for McDonald’s,” he says. “It’s one of those promotions that McDonald’s does really well.” (Until recently, Starbucks’ pumpkin latte didn’t include real pumpkin.)
I was right! It was all an elaborate farce perpetuated by stupid ass buzzfeed culture people! listen if you think about warm mushy pumpkin tossed into coffee you would probably get diarrhea right away. Its just the spices, not the pumpkin itself that people like. Now listen, i don’t want to be a brag really but i kinda said this in my blog about #TeamApple Vs. #TeamPumpkin. Sure they aren’t making an Apple latte or anything i don’t think but the point is pumpkin is just this culture that exploded by buzzfeed basic white girls who can’t think for them selves. They’ll always say they love their pumpkin spice lattes but turns out that they only buy one probably just to take an instagram photo and be done with it BECAUSE IT STINKS! I dont want to pat my self on the back really but Me and #TeamApple are about to stuff #TeamPumpkin into a locker and may never let it free.