Business Insider– For cats, grooming by licking each other is an integral part of social bonding. As much as some cat owners might want to take part of that ritual, they won’t be successful without a handful of cat fur stuck in their teeth. A Kickstarter campaign, LICKI Brush, launched a product which enables its users to lick and groom their cat as much as they want.

This guy in this demonstration video is like staring at the most pathetic thing on earth. Hey @cats, if you think I’m gonna bite down on some mouth guard, ribbed fake tongue that i thought was a sex toy at first, thing and pretend to lick you in order for you to love me even though I have to look after your over all well being by feeding you and shit and paying for you, you can go to hell. If you think this is normal, you’re delusional. Dogs lick them selves too, yet here we are operating independently as two different species not trying to lick one another with some fake tongue thing. But the part that just makes cats so much worse isn’t that dogs just love people naturally, its that if my dog asked me to lick him with this fake rubber tongue, id do it. Cause i love him and i know he loves me. This cat on the other hand is just fleeting love. Once you realize you’re pathetic and toss that thing in the trash then you can bet your ass your cats gonna go back to expecting food and waiting for the day you drop dead. That’s the difference.