Business Insider-A San Francisco writer claims McDonald’s copied his work to sell cheeseburgers.
David Sikorski says McDonald’s copied photos of him posing with a burrito in a mock engagement photo montage.
The photos went viral online after BuzzFeed published them on July 13.
On August 3, McDonald’s launched an ad campaign for its $2.50 double cheeseburger “combo” deal.
The company’s ads, which also had the theme of a mock engagement, strongly resembled Sikorski’s photos.

As the old adage goes, Imitation is the sincerest form of flattery. Well in this case it may or may not apply but either way i dont care because if you’re from San Fransico and you’re mad because a billion dollar industry that services me, stole you’re idea of a photo of you sleeping next to a burrito, then you’re probably just being a whiney asshole. I mean i picture this guy stomping his feet whining like a child because they took your idea portraying how much you love one food item. I think anyone who intentionally takes a photo like that is an asshole. shits so inconvenient, and its like you’re trying too hard for the likes on instagram. Like Chipotle has now been over run by hipsters who need to make it known their love for chipotle when no one cares. Thats what i think of this person and their burritos. So throw a fit all you want about McDonalds taking your idea but at $2.50 for a double cheeseburger combo deal and no headache of some San Fransican yelling about who came up with an idea first, im siding with McDonalds.