Pizza Hut thinks it can do more than just bring food to your front door. It wants to deliver your entertainment for the evening, too. At least, that’s the case in Hong Kong, where the pizza chain is delivering some pizzas in specially-designed boxes that convert into pseudo movie projectors.
Designed by Ogilvy Hong Kong, the advertising stunt uses boxes with a perforated, pop-out hole in the side of the box. A very unique pizza table (also called a pizza protector) then serves as the projector’s lens. Slip the plastic lens into the hole, and then use the pizza table’s legs to prop up your smartphone inside the box. The contraption then blows up your phone’s display onto any nearby wall.
Even better, there are four different boxes, each of which comes with a separate movie download via a QR code. They’re called Slice Night (for horror fans), Anchovy Armageddon (for science-fiction), Hot & Ready (for romance), and Fully Loaded (for an action flick). The box itself is fittingly called the “Blockbuster Box.”
Of course, you’ll need a very dark room to be able to make out anything from the “projector,” and even then, the quality will still be pretty piss-poor. That’s not to mention the fact that you’ll probably get your phone all greasy by sticking it in that pizza box, and that you’ll have to try to make out whatever muffled audio makes it through the walls of the pizza box. We’re not letting that stop us from trying it out though — we just need to find a way to get to Hong Kong first.
I want to try hard to applaud Pizza Hut here. Really I do. In the year 2015 you gotta reinvent yourself and keep up with the times if you want to be the number 1 pizza franchise on the block. But no one on earth wants to leave their precious iphone in a greasy pizza box just so you can stream some shitty movie called Slice Night or Anchovy Armageddon. And Thats where the novelty ends. Three movies that are probably no more than 10 minutes long with nothing more than a 3.5 rating on imdb. Like i said, its 2015. We got interstellar shit going on in theaters. Give me fucking Interstellar with my pizza and then maybe we have something. But then theres still the fact that its on a shitty projector screen. I mean you see this shit?
I spent like a grand on my TV so i can watch shit in HD. Want it to be so crystal clear i think im in space. You can’t even see shit from this projector. Blurry ass pizza projectors aint gonna cut it. But who knows. Im sitting here blogging about it when in the end they probably will make millions just from the novelty of things. Guess i gotta see how they idea plays out. If you were to tell people years ago you’re gonna make millions by inviting strangers into your ride and driving them around like a taxi person i woulda called you insane too but that seems to pan out, Maybe this will too.
P.s- I would only use this to possibly project porn on my walls. I live alone, no one to judge me.