Taco Bell and Pizza Hut are the latest brands to commit to a menu redo as they phase out artificial ingredients this year.
Taco Bell’s nacho cheese no longer will be colored with yellow No. 6 as the chain plans to get rid of artificial flavors and colors by the end of the year. Pizza Hut is booting fake coloring and flavors from almost all pizzas except a few local offerings by the end of July. Both chains are owned by Yum Brands (YUM).
Pizza Hut has been working toward the change for the past year, the company said Tuesday, redeveloping products so that flavor wouldn’t be compromised.
“Today’s consumer more than ever before wants to understand the ingredients that make up the foods that they enjoy,” Pizza Hut CEO David Gibbs said in a company statement.

Well what the fuck, Taco bell? Here i am sining your praises about selling booze and now you’re changing 95% of your menu. Who the hell are these assholes saying they want to know whats in their food? Theres a fine line you gotta draw and thats between “Food” and “Fast Food”. Maybe when im at a 5 Michelin Star restaurant where im paying a mortgage I want to know whats in my food. But this is Fast Food we’re talking about.Theres absolutely no way you’re gonna give me some grass fed beef or anything in my taco so why put on this front. Oh so now that you use pepper instead of pepper flavoring? Is that suppose to be healthier on my 88% real beef?  Bet it doesn’t really now does it. You guys better start serving booze at all locations nationwide if you want me to put up with all your changes.